If you own an eCommerce jewellery brand, you’ll be well aware that the market is one that’s full of diverse and exciting products. It’s extremely common to see a variety of extraordinary rings, necklaces, earrings, and bangles and if you want to compete, it’s time to invest in beautiful quality jewellery photography for your business.
When done correctly, professional jewellery photography can be an incredible investment for your business. Ideally, you want to display your jewellery in the most authentic, appealing way to engage with your target audience whilst still creating a distinctive identity for your brand.
When you choose to work with a professional jewellery photographer at PIC-UP, we will work alongside you to bring your vision to life. By using a white background with the jewellery as the centrepiece, we will highlight your product’s best features whilst still offering your customers transparency to build a level of trust.
Our committed jewellery photography team have the combined skills and creative flair to offer you the expertise your business needs to scale.
Exceptional quality is unconditional at PIC-UP, and our jewellery product photography techniques reflect this. We know that a professional DSLR camera is essential when creating beautiful jewellery imagery, and we’ve seen the very best results come through time-and-time-again thanks to one of the best cameras on the market today – the Canon EOS 5D Mk iv.
The images need to reflect the physical product at all times, so your professional jewellery photographer from PIC-UP will always ensure that the lens is not causing any distortion. We will often choose to use a 100mm macro lens as, from our previous jewellery photography experience, these lenses generate images that both appear natural and capture intricate detail.
Additionally, the stationary nature of jewellery requires us to use a permanent millimetre lens – well known in the industry for the superior quality, incredibly sharp images it takes. By leaving the complex technical aspects of professional jewellery photography to the PIC-UP team, you’ll have the time you need to do what you do best – running a brand!
The lighting in your images can make or break the quality of your ecommerce product gallery. Typically, jewellery is one of the most complex products to photograph – thanks to its shiny nature and intricate detailing, reflections are common and it can be easy to miss some features.
This is where PIC-UP’s vast knowledge and expertise on lighting and scaling comes in useful. Our specialist jewellery photography team will use flashes and bulbs with an actual white light. Using an actual white light means that, when reviewing our professional jewellery photography, you won’t see any form of colour cast – essentially, there won’t be a fluorescent green, blue or orange tinge to your shots.
Professional jewellery photography should always be reflection-free, which is why we use what is known as a ‘photography toned bulb label’ to eliminate shadows and reflections in your images. We also use soft lighting panels, tracing paper and black and white boards to manipulate the reflections, as these emit softer, more even, and brilliant light.
For many customers, purchasing jewellery, regardless of whether it’s costume or affordable jewellery, is a huge commitment and one that requires a lot of thought. This is why you need to ensure that your jewellery photography has each and every core feature on display in order to provide that element of transparency and persuasion your customers need.
Professional jewellery photography can be combined with a number of other styles of photography – such as on-model photography, 360 product photography and product videography – in order to answer some of the more pressing questions your customers may have surrounding the sizing and durability of your products.
We also offer a complimentary retouching service in the post-production process in order to remove any accidental blemishes or reflections, but most importantly – to really showcase the brilliance and individuality of your product.
Drawing your audience’s attention to your brand requires incredible quality images taken at a dedicated jewellery photography studio. These images need to be free of distortions and shadows, so approaching a professional to do the task for you is essential.
When you choose to work with PIC-UP, your dedicated jewellery photographer will ensure that your images meet our extremely high standards in terms of quality. Your jewellery photography needs to both impress and compel your customers to want to see more and eventually make a purchase – this is an area we specialise in.
PIC-UP will display your jewellery in an appealing, unique way in a bid to help your business scale while giving it a competitive edge. Interested in taking your business to the next level using jewellery photography or other forms of product and fashion photography? Contact us today and a member of our lovely team will be in touch.