5 Steps to Optimising Your Images For Your Online Store
A picture is worth a thousand words. If you want to attract more readers to your website or online store, it is recommended that you use eye-catching images that goes hand in hand with your content. Digital marketing has become part of our lives and we have to use images to make the content more appealing to prospective customers. Most people love websites that use quality images which resonate well with your content. This makes it easy for more people to find your site one the search engine because Google acknowledges website with original and quality pictures. Here are 5 steps to optimise your image on your website.
Use unique images that are page relevant. Use unique images that are page relevant.
Human beings make use of their sense of seeing before they can start reading. Images make human beings to be more keen and pay attention to what you have written once you employ them in your work. These images have to be compatible with your content so that readers can connect and get proper message. Images makes your content appealing as they give the reader a good impression especially if they are of high quality. One key thing that has to be noted is that images have to be original. People do not like seeing the same images being reused. You can for example take a snap and put it in your content for originality. Also, ensure that you don’t use images that you do not have rights to. However, there are a lot of online resources that offer free images ecommerce business can use.
Use high quality format possible
Images that are of high resolution are more preferred to those of low quality. Your content has to be high quality too. When images are of low quality, the price at which you sell your content also reduces. This is not the sole goal of business owners since they want more people to get to know what they upload on their websites. No one likes to view images that a blurry as they will give them a hard time to get the intended message.
Reduce the size of image file
Large images are not always suitable for your online business. They have to be cut to smaller sizes to ensure that new and existing visitors can read more. This is because the speed at which the visitor will be gaining access to the images and content will be fast. High bounce rates are usually experienced when readers are unable to gain access to pages on your website. Always ensure you strike a balance between the right size of your images and speed.
Organise multiple images for optimum viewing
Images are usually precise and give more detailed information when compared to texts. When making adverts for instance, one has to organise them in a way that makes sense. Gaps between images do not work well as they break interpretation and therefore ensure you avoid them.
Include a concise caption with your image
Captions are applied to make your content more engaging. They make the content easy to be understood. Make use of URL as it plays a big role in maintaining page relevance and also imagery comprehension.